Instacart
Over five years I worked across four teams, each at a different stage of the company's evolution.
I contributed to a platform vision that set the strategic direction for the entire app, launched a new navigation architecture, did a ground up redesign of our cart and checkout, created a collaborative household shopping experience, launched a cross company restaurant partnership, and shipped a new affordable offering for price sensitive customers.
The work earned two design patents, a promotion, and added up to hundreds of millions of dollars in run rate.
Floating Cart
A net new surface that made value visible while you shop. $49M iGTV run rate, a design patent, and a new component in the Instacart design system.
A net new surface that made value visible while you shop. $49M iGTV run rate, a design patent, and a new component in the Instacart design system.
Cart & Checkout
A ground up redesign of Instacart’s highest stakes surface. Started with a sprint validated by a third party UX audit.
Created four milestones that we shipped against throughout 2023, each one moving the numbers up and to the right.
A ground up redesign of Instacart’s highest stakes surface. Started with a sprint validated by a third party UX audit.
Created four milestones that we shipped against throughout 2023, each one moving the numbers up and to the right.
A ground up redesign of Instacart’s highest stakes surface. Started with a sprint validated by a third party UX audit.
Created four milestones that we shipped against throughout 2023, each one moving the numbers up and to the right.
Instacart +
Uber Eats
Led design on the biggest new bet in Instacart’s history. Started as a 40 day secret sprint to a product covered by Bloomberg, WSJ, Fast Company, AP, and The Verge. Reached $450M GTV run rate within months.
Led design on the biggest new bet in Instacart’s history. Started as a 40 day secret sprint to a product covered by Bloomberg, WSJ, Fast Company, AP, and The Verge. Reached $450M GTV run rate within months.
We introduced a new way for people to get the food they love, creating a habit that quickly became a part of their lives.
And got special shoutouts from the CEO and CPO to say thanks.
We introduced a new way for people to get the food they love, creating a habit that quickly became a part of their lives (and got special shoutouts from the CEO and CPO to say thank you).
We introduced a new way for people to get the food they love, creating a habit that quickly became a part of their lives (and got special shoutouts from the CEO and CPO to say thank you).
